With a seemingly endless amount of marketing dollars at their disposal, Samsung has long been the reigning king of Android. Nobody else comes close on a global scale. This isn’t so much because Samsung has always built the best-looking devices, or even developed the most intuitive software. It’s because Samsung discovered early on that if they threw enough ad dollars into something, it would guarantee success. And for the most part, they were right. But as we saw with last year’s Samsung Galaxy S5, it was clear people were wising up. The device failed to resonate with consumers and in the end, failed to meet Samsung’s lofty sales goals. Sure it had lots of “me too” features (fingerprint reader, heart rate sensor, loads of software enhancements), but it was a jack of all trades and master of none. With the Samsung Galaxy S6 and Samsung Galaxy S6 Edge, Samsung has finally seen the error of their ways. The new handsets aren’t so much a deviation from Samsung’s traditional Galaxy line as they are a very necessary evolution. The good kind. But is it all roses?